As AI tools like ChatGPT, Google Gemini, and others become integral to daily search habits, consumers are increasingly turning to these platforms for reliable information about a brand's environmental efforts. Generative AI engines, diverse in their training and outputs, significantly impact consumer perceptions by providing instant answers to sustainability queries. A brand/company risks losing potential customers if its online content varies across different AI platforms, presenting conflicting information that may not fully reflect the brand's actual initiatives. 

What will I learn? At the end of the course, you will: Appreciate that there is a huge variety of natural and manufactured fibres available for inclusion in fabrics, together with a knowledge of some important fibre properties. Recognise basic yarn structures. Be able to distinguish between woven, knitted, and nonwoven structures. Understand the need for manufacturers to fully consider the choice of fibre content, yarn and fabric construction for specific end-uses. Have a basic understanding of the processes available…